Personal Brand + High-Value Skill Approach

I've been thinking a lot about personal branding—testing, learning, and refining my own approach.

There are personal brands for everything:

• Personal branding itself

• AI

• Writing

• SMMA

• SaaS

• Sales

• E-commerce

• And much more

But at the core, the formula remains the same:

Personal Brand + High-Value Skill(s)

I like to think of these as two parallel pillars:

1. Personal Brand – A lifelong project of documenting your life, experiences, interests, and thoughts.

2. High-Value Skills – Subjects that phase in and out over time, turning into businesses and fueling your personal brand’s growth.

A Simple Framework for Content

A system I’ve adopted from Aaron Will on X is:

• 50% Personal Content – Documentation, opinions, hobbies, behind-the-scenes insights.

• 50% Value Content – Solving your target audience’s problems.

This balance allows you to stay authentic while building authority and trust.

What If You Have No High-Value Skill Yet?

Start anyway. Your personal brand can begin with:

• Sharing your life experiences.

• Documenting your journey as you learn new skills.

• Providing value by sharing lessons from your self-improvement.

As you gain expertise in a skill, you can shift toward offering more value-driven content, eventually monetizing that skill through a service or business that runs parallel to your personal brand.

Example: Learning E-Commerce

Let’s say you decide to build an e-commerce brand as a high-value skill. Here’s how your personal brand and business would work together:

Personal Brand

• Document your life and journey with e-commerce.

• Share lessons, wins, and struggles.

• Teach others about e-commerce and personal branding.

E-Commerce Brand

• Sell products.

Your personal brand serves as a long-term asset, fueled by the businesses and skills you develop over time. As your interests shift, so does your brand, allowing you to explore multiple ventures while keeping your audience engaged.

The Bigger Vision

In a perfect world, I’d love to start 5, 10, even 20 businesses over the years—documenting my journey with each one. This approach keeps things exciting, allows continuous learning, and provides endless opportunities to build and grow.

This is the path I’m taking, and if you're on a similar journey, I hope this helps clarify how you can leverage personal branding for long-term success.